📜 Campaign Journal

The chronicles of my professional adventures, from early quests to epic boss battles.

🍊

The FruitPunch Saga

Sep 2018 - May 2025 7 years ✓ Acquired by Zindi

A platform for AI engineers to train their skills by crowdsourcing solutions for impact organizations. From humble NGO beginnings to a global community of 4500+ engineers.

Party Members:
Stanford ESA Greenpeace WWF NXP Huawei Philips
🌱

Adventure: The Founding

2018-2020

Started as NGO, bootstrapped through passion and determination. First AI for Wildlife challenge in South Africa.

⭐
AI for Wildlife Launch

First challenge - autonomous drone with thermal cameras to detect poachers in South Africa's Pilanesberg reserve

⚔️
First 100 Engineers

Recruited the first 100 AI engineers to the platform

⚔️
Platform Design

Built matching platform through 500+ user and customer interviews conducted and experiments

💰

Adventure: The Fundraise

2020

Raised €1M VC funding to scale the platform.

⭐
Thomas Wolf Investment

Hugging Face founder believed in the vision

⚔️
LUMO Labs Partnership

Accelerator partnership secured

⚔️
The 50+ Pitches

Pitched to over 50 VCs - resilience tested

🏔️

Adventure: The Giants

2021-2023

Partnerships with major organizations and massive impact.

⭐
Tata Steel Victory

AI against Toxic Clouds with Greenpeace caused €4.1M in fines. Dutch ministry started external monitoring.

⭐
Stanford Collaboration

World's top research university joins forces

⭐
ESA Project Launch

European Space Agency partnership for AI for Earth

⚔️
Greenpeace Alliance

Environmental giant joins the mission

⚔️
Corporate Deals

NXP, Huawei, Philips partnerships closed

🎯 Featured AI for Good Projects

Wildlife AI-powered Wildlife Conservation in Africa Earth AI for Coral Reefs Earth AI against Oil Spills Health Heart Failure Detection
📈

Adventure: The Growth

2023-2024

Scaling to 4500+ engineers and €45M crowdsourced impact.

⭐
4000th Engineer

Major community milestone reached

⭐
€45M Milestone

Crowdsourced value reaches €45M

🏆

Adventure: The Exit

2025

Acquisition by Zindi - successful exit.

⭐
Acquisition Signing

Deal with Zindi closed - campaign complete!

🎓

The Academic Archives

2014 - 2022 8 years
🔄

The Zindi Transition

May 2025 - Oct 2025 6 months VP of Partnerships
🌅

The Early Years

2010 - 2018 8 years Origin Story

🗡️ Side Quests

Volunteer & Board Positions

🖥️

Open Edge HPC Initiative

Board Member Jun 2023 - Oct 2025

Built consortia with Arm, Huawei, Fraunhofer for open HPC ecosystem

🏢

Founder Space Utrecht

Co-Founder Apr 2024 - Oct 2025

10 startups hosted, sold for profit

🌱

Nationale Coalitie Duurzame Digitalisering

Strategic Board Member Jul 2024 - May 2025

Shaped Dutch Coalition for Sustainable Digitization

🌍

Sigma Squared Society

Executive, Dutch Chapter Oct 2022 - Mar 2024

14 events, 50% female founders

🏛️

Provincie Noord-Brabant

AI Advisory Board Sep 2022 - Apr 2024

Advised Dutch government on AI policy

🚀

KICKOFF EHV

External Affairs Sep 2018 - Jul 2019

Revived student entrepreneur community at TU/e

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